Counter Display Unit: Charlotte Tilbury

charlotte tilbury concept drawing case study



For this project, the idea was to create a counter display unit for Charlotte Tilbury. The unit would be interchangeable to be able to display products in different ways. The interchangeable unit needed to be stable and easy to use for the customer and the sales assistants. Also, the Charlotte Tilbury brand needed to be incorporated seamlessly, with the correct colours, fonts and logo.

Charlotte Tilbury Unit Creation



The CAD design team then got to work visualising the unit digitally. They created a variation of styles, understanding what the back panel would look like. Experimenting with ways to incorporate the branding and what type of units would work. At this time, the artwork for a printed panel was being developed.

charlotte tilbury case study production concept 3
charlotte tilbury case study production concept 2
charlotte tilbury case study production concept 1



In CAD, the unit was then developed and finalised. The printed panel was added in to see how it would look in the overall display. A basic panel was added with more spaces for products, giving more variation. Overall, three panels were created for the interchangeable section. This could be used for changing products with the season. Or adding variation for returning customers. Once this was done, it was ready to be produced.

charlotte tilbury case study tray full 3
charlotte tilbury case study tray full
charlotte tilbury case study tray full 2



The final counter display unit created is fully interchangeable with three panel options. The unit itself incorporates the Charlotte Tilbury branding with rose gold mirror, giving a luxury effect. This display shows our ability to produce all aspects of a POS, including printed panels, etching, laser cutting and more.

However complex or demanding a design, we are always flexible enough to manage a project through to completion. Therefore allowing us to both reproduce your designs or assist you in the realisation of a simple brief. Whether it be a 1 off or a full production run. Meaning every item receives the same meticulous attention because ultimately, the quality reflects in the end product we offer.